Like many professionals, I am short on time and funds for additional training. To do this, you're going to create what's known as a "persona". Running for any office isnt easy since you have to put yourself out there to be judged by your peers, but doing so is a great way to gain leadership experience. , recently overtaking Facebook as the worlds most downloaded app. While the purpose for live streaming here may have been more practically based, the approach in general is a great way for your prospects to virtually attend your live events, gaining a better feel of your campus and school spirit from this college social media campaign. I was a fan of The Biology of Positivity not only because I think it was wonderfully made through simple yet compelling graphics, but because it resonated with me as someone who practices mindfulness. More than 220,000 photos have been tagged with the chants hashtag #RockChalk on Instagram, where the KU community has embraced this rallying cry to showcase their school pride. Student Council Speech - Examples, Format, Sample Start by developing an action plan to follow during your college years. #NYU2023: In ONE day, this will be your new home. Running for any type of office can be a little intimidating. When you create your free CollegeVine account, you will find out your real admissions chances, build a best-fit school list, learn how to improve your profile, and get your questions answered by experts and peersall for free. Try to get students involved from broad social groups so that you can have many voices to draw on and a broad audience for them. Everybody was allowed to include a social media campaign from their school in their short list. This Instagram Reel posted by the University of Florida lends a rare glimpse of campus life at dusk: This unique perspective of the campus received over 71,000 views and more than 5000 likes. As an alum, clicking through each photo transported me to an earlier time in my life, and reconnected me with my alma mater. Avon Old Farms School gives us chills with this nod to social distancing, while sharing a deeper sentiment about the school's culture. For more information please see our privacy policy. 1. From there you can ask these influencers to collaborate with you to market your schools content, as the University of Central Florida (UCF) did with a student that was already promoting the school on her YouTube channel: This student had already gained 10,000 followers by the time UCF recruited her to work with them. Answering this question will determine other steps you take during your campaign. Example: Creighton Community School chose to live stream its high school graduation ceremony as a means of handling COVID restrictions in the region. How to Promote a School on Social Media in 7 Fun Ways Our guides go in-depth about subjects ranging fromacademics,choosing courses,standardized tests,extracurricular activities,and much more! After the social media project is complete, we ask students to review and evaluate their own projects. During the week leading up to move-in day, they highlighted one interesting fact about the university each day with a captivating photo and impressive stats. Question posts on Facebook (American University of the Caribbean School of Medicine) Molly Mattison, Senior Marketing Manager Adtalem Global EducationThis may seem simple, but asking your audience questions to gain their insights is something a lot of higher education institutions miss. four analysis threads. Video ads: display ads that show exclusively on YouTube. Warrior Strong on Flickr (Wayne State University)Jenna Spinelle, Communications Specialist Penn StateWayne State University used a series of photos to showcase its tagline, Warrior Strong. The collection, which was housed on Flickr and shared to other platforms, was a nice mix of students, faculty, and staff. ??? Miscellaneous Social Studies Topics. Let them write texts, take pictures, shoot videos. As it plays out on your live stream, and will raise the likelihood of engagement and sharing of the live event throughout your social channels. The idea was a triumphant success, gaining a hundred thousand likes and close to a million views within a week. Dont linger on negativity and dont fall into the trap of lowering yourself to those standards, either. How to Get Involved in Social Activities on Campus Posts should include a summary of the source in the students own words (evaluative or nonevaluative). Should I Join Class Board or Student Government? Make buttons that supporters can wear or put on their backpacks. Aldi's #FreeCuthbert Twitter campaign. Example: This post from the University of Leeds is quirky enough in nature to cause the viewer to stop long enough to wonder, Whats this picture of a sheep in a field about?. While this post doesnt showcase the schools campus, its still relevant to potential students in helping them to understand more about the schools location and psyche, providing a wider geographic and cultural context, referring to something thats important to the local community and to students of the school. How Colleges Admissions Might Diversify Without Affirmative Action Examples of UGC can include images, videos, reviews, and blog posts. Analyze the top 5 army bases. Beyonce and Jay-Z in Norfolk, VA on Twitter (Old Dominion University) Jamila Walker, University Social Media Manager Old Dominion UniversityProducer Pharrell brought his Something in the Water Festival to Virginia Beach and there were rumors that Beyonce and Jay-Z were in the area. Achieving a leadership position in student government is even more convincing evidence of your dedication and commitment, so it can be a great boon on your college applications. The way they quantify the seniors shared experiences was really cool! twelve summary posts. hbspt.cta.load(381672, 'a78c1ff5-a177-4dd2-a0f0-aa46739336eb', {"region":"na1"}); With so many video tools available across a variety of social media platforms, its easier than ever to provide prospective students with a glimpse of what life is like within the walls of your institution. If youre a high school student thinking about college admissions, youve probably already done a bit of research into the factors that are weighed on your college application. The creative possibilities presented through social media for showcasing your campus have never been better, and you can be sure theyll continue to evolve. That way, you can create a message to appeals to them, to put on your posters and flyers, or in your speeches. (Freshmen, Sophomores, Juniors). They can, for instance, link their topic to some of the demographic information they gather and use it in a post. Trust drives revenue. In many schools, students campaign for these coveted student council spots. Students complete the first of these entries during the second week of classes and later submit their final annotated bibliography shortly before completing the social media project. Social Media Project Description. HEM uses cookies to improve your experience of our site, make it easier for returning visitors to access the resources they want, and to understand how our site is being used. Example: In this video, the student creator tells viewers all the reasons shes enamoured with Stanford University. Smirnoff's Social Ingredients Instagram campaign. The university chose to keep up the light and playful nature of the post in the description, giving a tribute to Yorkshire Day by listing some fun facts about England. 7. Video Thumbnails on YouTube (University of Nebraska-Lincoln)Corynn Myers, Digital Marketing Manager University of MichiganUniversity of Nebraskas use of thumbnails on their YouTube channel. #winning. 12 Best Marketing Campaigns for Universities & Colleges - Think Orion If it sounds like too much work to experiment with both video sharing formats, you might be encouraged by the re-purposing practice used by many schools to save time and energy simply posting popular TikToks theyve already created to their newer Instagram Reels feature, for example. The 2019-2020 Higher Ed Social Media Conference (now available on-demand!) They tapped into the WVU community to submit a video that voted on, would be chosen as the national commercial. To attract prospective students to study with you or inspire your existing population, these are our favourite and easily implementable ways to bring your education campaign to life. This is definitely something were looking to replicate this year with the rise of vlog consumption. If youre thinking about campaigning for a position in the student government, this is the post for you. With video tours, your school has the opportunity of presenting your campus passively, showing off various locations of your campus indirectly while viewers are entertained by the antics of your video creators. These A day in the life and What its like to be a student here stories have proven to be popular on social media as a next best thing to shadowing a student in person around campus, and can be highly effective for influencing prospective students pondering college options. So we simply had to include it on our list of the best higher education social media accounts. Did you know? With this in mind, your approach to. 2. pic.twitter.com/BkE89V5XiF, Stanford University (@Stanford) June 16, 2019. Youll find below the list of these 36 higher ed social media inspiring campaigns or posts broken down by platforms along with the rationale from the higher ed social media pro) who selected them in the first place. Writing for the campaign usually takes place in a Google Doc until the student is ready to publish posts on their platform of choice. Social Media Campaign Project for Young Learners - English Teaching 101 Create stickers featuring your campaign slogan or make a video outlining your mission. Dont let it get to you, though. #SITW #ODU pic.twitter.com/34OJlvuHID, Old Dominion University (@ODU) April 25, 2019. Students will already have many of these sources from their annotated bibliography and proposal projects. Set social media campaign goals The first question you need to ask before a campaign is: why am I running this campaign? Its important to learn how to promote a school on social media to make the most out of every platform. After looking at different genres, projects, and platforms, we settled on a social media project. Though its not entirely necessary, students will be more likely to attend if you are handing out some kind of freebie. 10 techniques to win your student council election [With Templates] - Canva How to Campaign for Student Council | CollegeVine Blog UMD wanted to take advantage of tech execs on their campus for a new building dedication and the HQ2 Amazon announcement by launching a campaign aimed at promoting their computer science program and students, their affordable area for start-ups and, ultimately, gain sponsorship/funding from tech companies. She teaches on-ground and online writing courses. 1. looking favourable for a strong re-entry to in-person learning in the fall. For this project, you'll help students demonstrate their knowledge of physical geography by creating maps. So What? Videos on Facebook (NYU), Mascot Rex GIF Stickers on GIPHY (University of Calgary ), Branded GIFs on GIPHY (University of Toronto), GIF Stickers on GIPHY & Instagram (The University of Chicago), #FloridaCheck on TikTok (University of Florida), Warrior Strong on Flickr (Wayne State University), You and UMD on Multi-Platform (University of Maryland), The 2019-2020 Higher Ed Social Media Conference (now available on-demand! Analysis posts include the students original evaluation of one source. Have student collaborate on projects. Create a persona for your ideal voter. Why Social Justice in School Matters | NEA His book Student Council Campaign: Winning Strategies, Speeches, Poster, and Slogans will guide you to improve your overall strategy and your student council speeches. The Biology of Positivity Video on Facebook (Harvard Graduate School of Education)Nitasha Maindiratta, Digital Marketing and Communications Manager NYU Steinhardt SchoolHGSE does a great job of focusing on thought-leadership to increase brand awareness and engagement on social. Filed Under: The most effective way to gather voting support is by making sure that as many people as possible hear your message. Algonquin Careers Academy in Ontario, Canada regularly features the achievements of students and alumni in its blogs: Ultimately, techniques used are clearly important. Love Ya Lions on Instagram (Penn State ) Jenna Spinelle, Communications Specialist Penn StateI really enjoyed Penn States Love Ya Lions campaign, which started during the first home football game of the season. Many students repackage their annotated bibliographies for summary posts. The cast of characters included everyone from Bill Gates to Hilary Clinton to Elmo from Sesame Street. DOUGH MAPS. With this in mind, your approach to social media marketing strategy for schools should prioritize keeping up with the trends, researching whats new and most effective at any given time on each of the platforms. The cast of characters included everyone from Bill Gates to Hilary Clinton to Elmo from Sesame Street. The student might use research to build a more effective top-ten list, such as Poisons College Students Consume through Nutritional Supplements. A post about an academic article indicating what kinds of poisonous materials are present in nutritional supplements would not be a synthesis, just as another top-ten list uninformed by this academic article would not be a synthesis. Finding University of Nebraska-Lincolns Discover Nebraska series was an inspiration for us. Indiana University Bloomington capitalized on this trend to bring attention to its own fancy campus and facilities. Poore, Megan. By leveraging these and the features offered on a few other social platforms, you can create truly compelling visual impressions of campus life at your school. This extended TikTok takes a more playful and creative approach to the day in the life video format. To do so effectively, conduct some research to find out whats trending locally on the platform and create videos in kind. This creative content will be unique and viral! Offer "first day of school" prep services. Here are seven essential steps to successful campaigning in the student body election. Hopping on hot trends like these is another option for how to. Example: This TikTok from the University of Kent takes viewers on a whirlwind tour of student life in and around campus, showcasing a balance of student downtime in and around Kents bustling pub life along with plenty of views of the beautiful campus itself. 40 A+ Back-to-School Promotions & Campaigns for Any Business Taking it a step further from the video snippets and photos from live events you can post on your social media stories, you may also choose to live stream an event through some of your platforms. In order to create a mission statement, consider what you will do as a leader that is unique. Be sure that you can meet these requirements before you put any serious effort into moving forward. First, you'll need to print the outlines of the regions/states/countries that your students will build their dough maps on. ODU hopped on the bandwagon and photoshop Beyonce and Jay-Z on campus. Throughout the first half of the semester, students produce weekly entries for an annotated bibliography. UMichs take on Ohio States story on Twitter (University of Michigan) Corynn Myers, Digital Marketing Manager University of MichiganUniversity of Michigans tweet related to this Ohio State story.Shameless plug for our owned team and this tweet which broke some metric records. Leverage trials and samples Let's just address the elephant in the room outright: college kids love free stuff. Both are gaining in popularity all the time, so your school stands to attain a great level of exposure and reach by using either of them or even better, by using both. Synthesis posts or threads are the heart of the project. Your school can seize the opportunity to build momentum for the upcoming term, attracting new prospects by showcasing what your campus has to offer and your social media is the ideal tool for the job. 1620. Edited by Lisa Chow . Also publicize important events on your Facebook page. 2019-2020 Higher Ed Social Media Conference (HESM19), 11 social media campaigns on Instagram Feed & Stories, 6 social media campaigns on GIPHY, TikTok & Others, Pronouns, Names: Choose! Story on Instagram (Dartmouth College), Grad Feels Story on Instagram (UNC-Chapel Hill), Discover Nebraska Story on Instagram (University of Nebraska-Lincoln), UM Rebranding Story on Instagram (University of Manitoba), #Tufts2019 Story on Instagram (Tufts University), Hilarious posts on Instagram (Binghampton University), Love Ya Lions on Instagram (Penn State ), The Michigan Wings on Instagram (University of Michigan), Humans of Harvard on Instagram (Harvard University), #RockChalk on Instagram (The University of Kansas), Students Vlogs on YouTube (West Virginia University), Extra Credit Video on YouTube (Duke University), Extra Credit Videos on YouTube (Duke University ), Video Thumbnails on YouTube (University of Nebraska-Lincoln), The Egg Video on Twitter (University of Michigan), UMichs take on Ohio States story on Twitter (University of Michigan), What does WVU mean to you on Twitter (West Virginia University), Back to School Countdown on Twitter (NYU), Youve Been Waiting For This Moment on Twitter (Marquette University), Moving quote graphics on Twitter (Stanford University ), Beyonce and Jay-Z in Norfolk, VA on Twitter (Old Dominion University), Lizzo in the Library on Facebook (McDaniel College), New Photos of the Week on Facebook (RIT ), Question posts on Facebook (American University of the Caribbean School of Medicine), Women in Science: Building a World Video on Facebook (Colorado State University), The Biology of Positivity Video on Facebook (Harvard Graduate School of Education), Let the Games Begin Video on Facebook (University of Wisconsin-Milwaukee), We Dont Have Football. The summary posts are written completely in the students own words. Looking for help navigating the road to college as a high school student? One of the most effective moves to get prospective students excited about campus life is to involve student influencers in creating your social media content. 18, no. This recent post from the American University of the Caribbean School of Medicine had a 20% engagement rate on Facebook much higher than our average engagement rates, or industry benchmarks. Women's rights seem neglected in free countries- Elaborate on this from the perspective of a woman. 1. ? Today's youth are at the forefront of these campaigns, as they're a lot more conscious about the injustices around them. Gone are the days of limiting your efforts to plastering posters all over the school and handing out cupcakes. When planning to live stream an event, its a good idea to create a hashtag in order to give the occasion some advanced promotion. For April Fools day with my friend and former co-worker after years of lobbying, we teamed up and did a tall bike rental fleet. Students use a combination of their sources to provide content for their infographic, making this product a synthesis. social media, writing. When UMD presented, they already had 12 high-quality leads. 8 simple ways to bring educational campaigns to life - Avidly The 10 Best Marketing Strategies to Reach College Students - WordStream In the meantime, following any of the above seven ideas for how to promote a school on social media will serve as creative inspiration as you prepare for the return to school in the fall! Discover Nebraska Story on Instagram (University of Nebraska-Lincoln)Emily Phillips, Social Media Coordinator William & MaryWeve been working on creating a weekly Instagram Story to better inform our students about whats happening on campus and we knew we wanted it to be more than a list of upcoming events. Your students are likely to have a great handle on the type of social media content that has the capability for going viral. You and UMD on Multi-Platform (University of Maryland)Corynn Myers, Digital Marketing Manager University of MichiganDuring the Big Ten Plus Conference (Big Ten schools get together to talk marcomm), UMD presented a case study of a multi-channel opportunistic campaign that I thought was GREAT. Note additionally the use of original audio (indicated by red arrow). Expanding your reach so that as many students as possible know about your campaign and the mission behind it should be a primary goal. The video event was highly effective for drawing new eyes to the school campus, attracting more than 144,000 views. When students share something positive, have everyone practice using active and constructive responses, including: enthusiastic responses; eye contact; celebrating good news together; asking open-ended questions; nodding head with a smilexi Post-group Reflection. Campaigning on social media is a little different from everyday content posting. The university has since created an ambassador program to encourage the most social savvy of its students to create content through their own social platforms on behalf of UCF, which is one option when considering how to promote a school on social media. The Four Best School Advocacy Ideas | Social Studies For instance, a student who is trying to get other students to understand the overuse of nutritional supplements might find that top-ten lists about the topics fall short. Here's a quick menu if you're interested in a specific platform: 11 social media campaigns on Instagram Feed & Stories Tall Bikes Video on Facebook (VCU)Erika Boltz, Social Media Coordinator UF HealthI have to start with the post thats the nearest and dearest to my heart, from my alma mater and former employer, VCU. Treating them to some donuts or even a few pizzas at the end of the campaign is a great way to express your appreciation. The Michigan Wings on Instagram (University of Michigan)Emily Phillips, Social Media Coordinator William & MaryOkay, so this isnt from 2019, but I discovered it this year so Im going to include it on this list. Laying the groundwork early also means being friendly and personable to your peers not only in the months leading up to the election, but also in the years prior. 11 Smart Higher Education Social Media Marketing Strategies The capability for experimentation with your social media marketing strategies has never been better thanks to continually evolving features on various platforms. Grad Feels Story on Instagram (UNC-Chapel Hill)Sonja Likness, Director of social media & content strategy Duke UniversityUNC-Chapel Hill, our friends down the road with the other shade of blue, have done some fun templates on Instagram Stories this year that Ive made a mental note to copy, er, draw inspiration fromespecially the UNC Grad Feels one. Does Applying Early Decision or Early Action Increase My Chances? Moving quote graphics on Twitter (Stanford University )Sonja Likness, Director of social media & content strategy Duke UniversityStanford Universitys moving quote graphics on Twitter caught our eye. Example: The Hoosier Check clip below is from a series of videos made by Indiana University Bloomington following the volleyball team around. Teachers and students on how ChatGPT is changing education. His work has also appeared in English and Spanish in Interdisciplinary Humanities, Journal of Modern Literature, Hispanic Journal, and elsewhere. The disadvantage scale has helped turn U.C.
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